Make Ready for the OFFPRICE Show

image of the offprice show

The OFFPRICE Show serves the retail industry with order-writing trade shows that connect retail apparel buyers with off-price specialists, selling merchandise at 20 to 70 percent below wholesale. Held semiannually in August and February in Las Vegas, the show is an integral part of Fashion Week. The winter event will be held February 17-20 at the Sands Expo & Convention Center, and will host an array of summer merchandise. Retailers can take home shorts, shirts, dresses, swimwear, cover-ups, flip flops and more, says Steve Krogulski, CEO of OFFPRICE. “Exhibitors offer quality goods, including major label brands at the right prices. They are not odd lots or substandard,” he points out.




“The OFFPRICE Show gives retailers the chance to find something exciting that they can blend into their sales floor, at a great value,” Krogulski continues. “Any retailer who is looking for new goods and margin builders should attend. Our exhibitors go to the manufacturers, close them out, and bring the samples to our show.” There is merchandise for the whole family. “It’s a blend of women’s, men’s and children’s apparel, and we recently picked up more of the handbags, accessories and jewelry, both fashion and athletic.” More and more footwear manufacturers are coming to the show, Krogulski adds. “Selling footwear is a great opportunity. You can do a great service to your clientele if you are offering a complete presentation. Our show lets retailers try new categories and see what succeeds.”

More than 9,000 retailers are expected to attend the February event, and there is no admission fee. In addition to product, many attendees are looking for networking opportunities. “People want to meet people from different parts of the country, and international buyers are looking to understand how to buy off price,” Krogulski shares. In addition, attendees have expressed interest in educational sessions, and the February show is designed to meet this need. “We have someone coming in who is knowledgeable about social media, and she will share best practices,” Krogulski reveals. “It’s not just about having a website, tweeting or having a Facebook page. It’s about helping people understand how to make money with these tools.” The February OFFPRICE show is also organizing a session to help retailers work on the visual presentation of merchandise, such as putting together a display window. “Our expert will be able to shop the show, look for deals, and show retailers great ways to present merchandise.”

Buyers interested in attending the show should visit the company’s website for more information and attendance criteria. The OFFPRICE Show, which has a buyer relations team to help retailers with the registration process, was named the, “Fastest-Growing For-Profit Show by Net Square Footage,” at the 3rd annual TSNN (Trade Show News Network) Awards in November. The TSNN Awards celebrate growth, innovation and achievement in the trade show industry. “If anyone has any questions, we’re here to help,” Krogulski stresses. “If it is their first time attending, we have buyer tours to help people navigate what the show is about.”


For more information:
16985 West Bluemound Road, Suite 210
Brookfield, WI  53005
Tel: 262-782-1600