Webrooming: From Online Browsing to In-Store Buying

Webrooming

By Sheppard Morrow Just as our computers, phones, and music players of today would be nearly unrecognizable to people from ten years ago, the modern consumer would be a stranger to retail marketers of yore. Commercials, billboards, and other forms of push advertisements fail to impress today’s consumer, while phone books and paper maps have […]

Mobile Integration: What You Are Not Thinking About

Mobile Integration

When it comes to building experiences that engage customers, and particularly in building mobile experiences, mistakes are common. [Read more]

Four Things To Think About When Going From Online to Brick and Mortar

Brick & Mortar

‘Will they or won’t they?’ continues to be the big question about Amazon’s plan (or lack thereof) to open a retail store. [Read more]

“Appdiction” and What it Means for Retailers

Appdiction

“Appdiction” is a term that the Apigee Institute (apigee.com) created to describe people’s increasing dependence on their smartphones. [Read more]

Prepare for Mobilgeddon

Mobilegeddon

Google rolled out their mobile-friendly algorithm update in April, and although it has sent some businesses into a panic, there are certain tips that retailers can keep in mind during this change that will help create continued success to a mobile friendly system. [Read more]

Shifting to EMV Credit Cards: More Than a Technology Change

EMV Credit Cards

The past two years have been anything but quiet for the retail industry, with some high-profile cases shining a spotlight on fraudulent use of or access to credit/debit cards and personal information. [Read more]

Fix Common Mistakes Shoppers Dislike About Websites

Website Tips

It is no secret that more and more consumers around the world are shopping online. [Read more]

Customer Experience: 5 Ways to Take it Beyond Marketing

Customer Experience

For most businesses, customer experience falls exclusively to the hands of the marketing team. [Read more]

Know Your Audience and Strengthen Your Website

Online Marketing

Having a working website simply is not enough today. [Read more]

How Independent Retailers Can Effectively Use Engagement-Based Loyalty

Customer Loyalty

When you hear the word “loyalty,” chances are what comes to mind is some type of punch card or points-system – spend a certain amount of money, get something for free. [Read more]

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