Increase Visitor Engagement and Drive Sales

Increase Visitor Engagement and Drive Sales

All ecommerce storeowners want to increase sales conversion rates, and there are many ways to achieve this goal. However, a critical and somewhat overlooked element of the process is visitor engagement. Without higher engagement from visitors, it is going to be difficult to satisfy the need for higher website conversion. Visitor engagement is what ultimately starts the conversion process. [Read more]

How to Build a Loyal Customer Following

How to Build a Loyal Customer Following

Top retailers often share several common traits, including a variety of offerings, type of customer and amount of space. That is why it is important for all retailers to find ways to stand out from the competition. When it comes to choosing which products to carry and how much inventory to stock, retailers need to have a pulse on their customers’ needs, maybe even before their customers know what they need. [Read more]

Infographic: 3 Reasons Loyalty Programs Grow Your Business

Fivestars: 3 Reasons Loyalty Programs Grow Your Business

Customer loyalty marketing is crucial to driving sales for independent retailers, even more so than acquiring new business, according to new research by FiveStars. [Read more]

5 Ways to Supercharge Customer Loyalty


It has been said that customer acquisition is an investment, but profitability is built on customer retention. In other words, profits are higher when selling to consumers who have purchased from you before. Building customer loyalty, however, is not as easy as it used to be. The Internet, with its ability to deliver similar products […]

Free Educational Webinar Series for Independent Retailers


Catch up on techniques and best practices to keep consumers shopping local with “Summer School,” a free webinar series presented by SnapRetail.  Twelve online classes taught by retail industry experts will be available both live and on demand through August 31. Retailers are invited to attend to learn how to grow their businesses. For the […]

3 Steps to DIY Marketing Automation

By Christophe Primault, CEO of Marketing automation is a highly prized ideal in retail, for both online and brick-and-mortar stores. Retailers can increase sales by having a complete customer history in front of them when a shopper walks in their door or visits their website. Marketing automation serves two purposes. It reduces the repetitive […]

Improved Swipely Helps Independents Grow Their Businesses

Swipely credit card, analytics, loyalty program

Powerful technology enables local merchants to accept credit card payments, and understand and retain customers. [Read more]

5 Easy Ways Retailers Can Create Brand Loyalty

malcolm felt Fishbowl inventory

Retain holiday customers into the New Year with these tips from Malcolm Felt, inventory solutions specialist at Fishbowl Inventory. [Read more]

Small Luxury Goods Entice Shoppers [infographic]

luxury goods survey

Retailers can build loyalty by offering a strategic selection of smaller ticket items among their products. [Read more]

3 Mobile Apps for Customer Loyalty

belly customer loyalty app

Many independent retailers are replacing traditional rewards cards with mobile applications that provide a variety of features. [Read more]