Creating Customer Loyalty

A popular saying in the marketing world is that it costs 10 times as much to acquire a new customer than it does to keep an existing one. Despite that, it seems the majority of marketing campaigns are centered on reaching prospects and converting them into paying customers, rather than maintaining relationships with existing brand […]

Loyalty Cards Go High-Tech

Retailers who issue loyalty cards to bring customers back again and again are getting some high-tech help in the form of smartphone applications, the New York Times reports. Two companies, Cardstar and Key Ring, are rolling out apps where customers only need to tap a key or two to have coupons delivered to their phones. […]

Finding: For Shoppers, Price Tops Brand Loyalty in 2010

shopper survey

A new survey just released by indicates that consumers are still shopping more by price than brands this year. [Read more]

Shoppers Like Rewards


Looking to squeeze every available benefit from every purchase, shoppers are turning more than ever to loyalty programs to stretch their budgets. [Read more]