Top 3 Essential Email Marketing Tips and Ideas for Retailers

Email Marketing

Your email list is one of the most valuable assets to your business. [Read more]

Email Marketing That Drives Sales

Email Marketing 101

A staple in any customer retention program is the ability to write emails that strengthen relationships, get responses, and persuade action. With an overflow of emails hitting inboxes daily, it’s important to develop an approach that not only gets notice, but also is effective at getting results. Make no mistake; email marketing is not an easy feat. It can be made simpler, however, by breaking it down into core tasks, and understanding the job each task plays in the overall campaign. [Read more]

Big Email Marketing on a Small Business Budget

Big Email Marketing on a Small Business Budget

Small and medium-sized firms understand the importance of marketing in helping to grow their businesses. Catering to today’s tech-savvy consumer requires small merchants to respond to this need with technology. Fortunately, today’s POS systems have built-in features that simplify marketing efforts, and minimize the need for exhaustive research and third party tools. [Read more]

Redefining Mobile POS with Consumer Experience

Redefining Mobile POS with Consumer Experience

By Justin Hotard Small merchants have always excelled at driving exceptional customer experiences with a smile and a handshake. Today’s Point of Sale (POS) technology is evolving rapidly with built in consumer experience (Cx) tools that enable small merchants to compete with large retailers with all new ways to reach more customers and connect with […]

Creating Perfect Pitch Email

Creating Perfect Pitch Email

Have you ever noticed how the big box stores are constantly written about in the newspapers, magazines, and on websites? You feel like your little old retail store could never get the attention of the media. Let’s shatter that myth. Small retail stores can get great press. All it takes is some elbow grease and building relationships with the media. Don’t worry! Here is how it’s done. [Read more]

5 Must-Have Tech Tools for Retailers

5 Must-Have Tech Tools for Retailers

When it comes to growing a retail business, everyone can use a little help. Fortunately, there are numerous apps, software programs and tools that can help merchants manage everything from inventory to staff. Below are five must-have tech tools for retailers. [Read more]

Microsoft & GoDaddy Partnership

Microsoft & GoDaddy Partnership

GoDaddy, a domain name and website provider, and Microsoft Corp. have formed a strategic partnership to offer Office 365 as GoDaddy’s core productivity software to its small business customers. [Read more]

How To Make First Time Buyers Lifelong Customers

How To Make First Time Buyers Lifelong Customers

Making buyers lifelong customers should be the goal of everyone operating an online store. Retailers want this golden goose because it is less expensive to keep a customer than it is to acquire a new one. However, it takes a concerted effort to keep first time buyers around for life. Following are three strategies you can incorporate to keep shoppers coming back to your eCommerce site. [Read more]

Email Marketing 101

Email Marketing 101

We have all heard the sensational proclamations that email is dead, but that is simply not the case. Regardless of what new technology makes its debut, email is alive and kicking, and has consistently ranked as one of the most popular behaviors among online adults for the last decade. According to the Pew Research Center, 92 percent of online adults use email today. Over time, online adults have increased their daily email use from 49 percent in 2002 to more than 60 percent today. [Read more]

How to Maximize Online Advertising ROI

How to Maximize Online Advertising ROI

The online marketplace is extremely competitive, and it is vital that you maximize your return on investment (ROI). It can be difficult to spread the word about your business when the market is fragmented, and potential customers have so many buying options. It takes an innovative advertising strategy to succeed, and merchants must differentiate themselves from their competition. [Read more]

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