Facebook Introducing New Tracking Tool

Facebook tracking tool

Tool will allow online retailers to track purchases by members of the social network who have viewed their ads. [Read more]

Marketing With a Backstory

Marketing backstory

What makes a brand memorable is the backstory, and the good news is that every company has one. [Read more]

Facebook’s Secret Strength in Offline Retail

image of facebook networking

A recent study is the first to demonstrate the extent to which social media can affect real world behaviors. [Read more]

Facebook Collections New Opportunity for Retailers

facebook collections

“Want” and “Collect” buttons, which will allow users to add products to wish lists on their Timelines, could be a new opportunity for retailers. [Read more]

Small Business, Big Data

sumall social media metrics

Entrepreneurs wanting to leverage social media business data may find SumAll Social Metrics helps level the playing field. [Read more]

SMBs Spend $845 a Month on Social Media

vocus social media survey

Vocus and Duct Tape Marketing release results of Path to Influence: An Industry Study of SMBs and Social Media. [Read more]

Top 10 Small Business Facebook Pages 2012


Online and brick and mortar retailers can improve their social media presence by implementing contest winners’ strategies. [Read more]

Pitching In During Independents Month

independent retailer month many hands making a difference image

Throughout the month of July, communities all over the world celebrate independent businesses and their role in shaping culture. [Read more]

Enter American Express OPEN and Facebook(R) Small Business Contest

American Express Open Facebook

Five small businesses will receive consultation from American Express OPEN and Facebook and $25,000. [Read more]

Consumers Use Pinterest to Engage With Retailers

pinterest national retail federation study

Online U.S. consumers report they follow an average of 9.3 retail companies on Pinterest. [Read more]