Prepare for Mobilgeddon


Google rolled out their mobile-friendly algorithm update in April, and although it has sent some businesses into a panic, there are certain tips that retailers can keep in mind during this change that will help create continued success to a mobile friendly system. [Read more]

Digital Marketing Tools Build eCommerce


Your ecommerce site is loaded with great products, your shopping cart is ready to roll, and your web pages are engaging. Now it is time to utilize digital marketing tools to attract customers. Here is an overview of several marketing tools designed to increase sales. AdWords Google AdWords is a pay-per-click or cost per click […]

Capture Abandoned Carts for Maximum Profit


Recovering abandoned shopping carts is a critical element of any successful ecommerce business strategy. Traditionally, the only way to recover an abandoned cart was to contact a customer using information provided during the checkout process, such as an email address. This is a great option, and it does work if the customer has gotten to […]

A/B Testing with Google Content Experiments

Any online retailer who is serious about increasing sales knows that ongoing testing of design elements is essential. There are many ways to achieve this, including custom coded, paid and free solutions. In the past, one of the better free options was Google’s Website Optimizer (GWO). However, in August of 2012, Google discontinued GWO and […]

Guide to Product Listing Ads


By Eric Leuenberger Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, […]

Tips Every Small Business Can Use to Increase Sales

DNAinfo online marketing conference

Knowledge experts from Google, Yelp, Foursquare, Constant Contact, LevelUp and other digital firms share marketing tips and advice. [Read more]

How to Set Up a PPC Campaign (Part One)

how to set up a pay per click (ppc) campaign

Google AdWords is so well designed that you can create ads and start a campaign within an hour. Boom. Up and running, right? Not likely. [Read more]

Small Business, Big Data

sumall social media metrics

Entrepreneurs wanting to leverage social media business data may find SumAll Social Metrics helps level the playing field. [Read more]

SMBs Spend $845 a Month on Social Media

vocus social media survey

Vocus and Duct Tape Marketing release results of Path to Influence: An Industry Study of SMBs and Social Media. [Read more]

Google Shopping

As the retail holiday season begins, Google is doing away with its free Product Search platform, in a move to a paid format called Google Shopping. [Read more]