Independent Retail Tenants: Negotiate Your Commercial Lease

Leasing for Dummies

Negotiating a commercial lease for many independent retail storeowners is very challenging. [Read more]

5 Budget Tips For Trade Show Success

5 Budget Tips For Trade Show Success

Trade shows are the ideal venue to meet new and existing suppliers, conduct business meetings, network and investigate new products. However, in order to make your trade show experience an investment for your business, consider these five budget tips for success. [Read more]

5 Ways to Turn Excess Inventory Into a Marketing Opportunity

Supplement Sales with Liquidation Merchandise

Every retailer has dealt with excess inventory in some capacity. You know, that purchase you were excited about, but your customers didn’t feel was a good deal? The one that has been sitting on the shelf getting price reduction after price reduction, but just isn’t moving? Many retailers walk away from such purchases and consider them a loss, but they don’t have to. The following solutions offer five ways to clear slow moving inventory, while creating marketing opportunities for your business. [Read more]

Take a Break and Put Your Marketing on Autopilot

Put Your Marketing on Auto-Pilot

Whether you are traveling for tradeshows or you’re taking off for a much deserved summer vacation, there are three simple steps to put your marketing on autopilot and keep your store’s foot traffic up, even while you are away. [Read more]

Win on Amazon with Repricing

Win on Amazon with Repricing

Each minute, $83,000 in sales are transacted on Amazon, according to Intel. If you do the math, that is an impressive $4,980,000 every hour, and $119,520,000 every day. This volume and visibility can be a game changer for many online retailers who sell on Amazon’s third-party marketplace. [Read more]

How to Brand Your Website

How to Brand Your Website

What is a brand? We can all easily name a few quickly. These brands permeate our culture on all modes of communication, like billboards, TV, digital and print. These top of mind companies may include newer brands, or ones that have existed for decades. [Read more]

Hot Jewelry & How to Sell It

Brian Nelson- You are here: Home / Uncategorized / Hot Jewelry & How to Sell It Hot Jewelry & How to Sell It

Jewelry sales in the United States grew to an estimated $71.3 billion in 2012, according to the 2013 U.S. Retail Jewelry Update by Polygon. This consistently popular product category offers retailers an opportunity to generate profits from emerging styles and timeless classics. Independent Retailer magazine asked Brian Nelson, sales manager for Sun Fashion Designs, to share trends he sees in the industry, along with tips on presenting and selling jewelry. [Read more]

How to Optimize User Experience Across Multiple Devices

How to Optimize User Experience Across Multiple Devices

User experience is paramount in today’s world of extreme competition full of independent, sophisticated consumers. In general, user experience refers to how people feel when they use a particular technology, and is often applied in regards to websites and apps. In the past, this was a relatively simple process that meant designing the website to be easy to navigate, nice to look at and quick to load. [Read more]

Boost Revenue Through Employee Engagement

Boost Revenue Through Employee Engagement

No matter what the industry, employees are the face of a company. Sure, the products you are selling are why customers first visit your business, but it is employees that keep them coming back. Engaged and happy employees improve the customer experience, which results in loyalty and increased revenue and growth. [Read more]

How To Make First Time Buyers Lifelong Customers

How To Make First Time Buyers Lifelong Customers

Making buyers lifelong customers should be the goal of everyone operating an online store. Retailers want this golden goose because it is less expensive to keep a customer than it is to acquire a new one. However, it takes a concerted effort to keep first time buyers around for life. Following are three strategies you can incorporate to keep shoppers coming back to your eCommerce site. [Read more]

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