Watch Wholesalers: Major Brands and Original Styles


Watch Wholesalers sells a wide range of name brand designer watches, including Armitron, Casio, Columbia, MIO, Pulsar, Seiko, Timex and others. The company has been in business since 1991, and offers many popular designs within each of its brands. Casio and Timex are consistently well received, says Kristie Steiger, customer service manager. “They have been […]

Shower Buddy Easily Exfoliates


The Exfoliating Soap Pocket Shower Buddy is a new bathing product that lets consumers exfoliate all body areas with either bar soap or body wash. Made of 100 percent nylon, the product has three pockets that are secured with Velcro, and looped handles at both ends for easy back and forth scrubbing. Janel McBrayer, product […]

Polarview Gets U.S. Patent


Polarview, a sunglasses lens developed by Sunglass Manufacturing Group, has been awarded a U.S. technology patent. “Getting a patent is an accomplishment, and it proves there is something different about our lenses,” states Bill Fisher, COO. “The U.S. Patent and Trademark office doesn’t issue a patent unless the product is significant enough to warrant one.” […]

eCommerce and Security—Are You Safe?


Small business owners are 100 percent responsible for their customers’ personal information and credit card data. One of the biggest myths is that security is tied solely to credit card information. The Payment Card Industry (PCI) Security Council will be the first to point out that it is as much about the personal information of […]

Fun Gifts from RUBR Watch


While they can’t stop time, RUBR Watch’s timepieces are perfect for marking events such as anniversaries, graduations and birthdays, and are great gift bag goodies. They come in a variety of funky, fun and designer inspired styles. Beth Smolen, founder and CEO of RUBR Watch, launched the company in 2011, saying she noted a void […]

Big Skinny Wallets


Big Skinny Corporation specializes in creating thin, functional wallets and accessories for men and women. Kiril Alexandrov, president of the company, launched Big Skinny in 2005 with the introduction of a new kind of sport wallet. Tired of thick, ill-fitting billfolds, Alexandrov designed a thin version that allowed him to comfortably carry all the cash […]

Continental’s Quality Closeouts


Continental Wholesale Company sells a wide variety of quality overstock returns, closeouts, liquidations, and salvaged and wholesale merchandise, including appliances, furniture, electronics, tools, grocery, toys and sporting goods. Continental Wholesale acquires merchandise from several large retail companies, and offers the lowest possible wholesale prices to independent retailers, wholesalers, thrift stores, nonprofits, auction houses, dollar stores […]

A/B Testing with Google Content Experiments

Any online retailer who is serious about increasing sales knows that ongoing testing of design elements is essential. There are many ways to achieve this, including custom coded, paid and free solutions. In the past, one of the better free options was Google’s Website Optimizer (GWO). However, in August of 2012, Google discontinued GWO and […]

Details Make the Difference


By Tom Shay Changing your advertising style to maximize results The rain that started Thursday evening continues to pour on this Saturday morning with no sign of letting up. Understandably, many customers have chosen to stay home. The two retailers, Al and Bill, have made their inventory purchases, media buys, and have extra sales help […]

New Game Levels the Playing Field


SMAKABALL is a lively game of catch that people of all ages can enjoy, says product inventor, Rami Zein. An architect, Zein says the idea came to him while floating in a pool. Playing around with a swimming noodle, Zein fashioned it into a loop just as a beach ball floated by. “My friend made […]