Does Your Brand Image Match Its Personality?

Company Branding

There is nothing worse than seeing a business with a great idea and concept fail to communicate successfully to their audience due to a lack of consistent branding. [Read more]

Marketing Crash-Course: 4 Critical Marketing Tips for New Businesses

New Business

If you intend to take your business to the masses to begin getting clients and making sales, then it is essential that you have a sound marketing strategy. [Read more]

5 Essential Products to Stock When Setting Up a Small Fashion Store

Fashion Store

When beginning any retail business, it is important to clearly understand what type of goods you will be supplying. [Read more]

Expand Your Reach with Promoted Pins


Pinterest is easy, free and about to make a huge difference in the way you market your store. [Read more]

Mobile Buyers Changing the Web: How Your Business Can Adapt

Mobile World

More than 60 percent of U.S. citizens own smartphones. [Read more]

Social Media: An Online Window Shopping Experience

Social Media: An Online Window Shopping Experience

In today’s increasingly digital world, it’s important for online retailers to leverage social media and develop a memorable online “window” shopping experience. One common misconception among retailers is that money can’t be made directly through social platforms, but there is indeed potential for a clear stream of revenue driven by branded, strategic and innovative social media activity. [Read more]

Preparing for Holiday Gift & Card Selling Season


The holidays can be an incredibly stressful time for independent retailers. They can also be busy and profitable if your shop sells greeting cards and gifts, but you need to have a clear sales strategy to make the most of this unique selling season. Retailers need a plan that will not only create a profitable Christmas and holiday season, but also set the foundation for the New Year ahead. [Read more]

The Wisdom of the Webroom

The Wisdom of the Webroom

“Drive them to retail” is a marketing mantra as old as the marketplace, and it’s back. It appeared for a while that online purchases would continue to erode brick-and-mortar traffic. Showrooming represented a detour from the traditional purchase path, as consumers began to browse for items at stores, and fulfill the purchase online for fractional discounts; an idea driven by cold logic in the pursuit of price. But that has changed. [Read more]

Plan Ahead: Holiday Ecommerce Strategies

Plan Ahead: Holiday Ecommerce Strategies

While sunscreen and sand are at top of mind for most folks this time of year, online business owners should already be thinking of the holiday shopping season. Creating promotions and programs that increase a few key metrics for your business are important to consider now for a successful holiday shopping season. To achieve super holiday sales, following are several ecommerce elements to consider. [Read more]

Above and Beyond with Pinterest

The Wisdom of the Webroom

Your Pinterest page is filled with full and engaging boards, you have a nice following and you get daily repins. The hardest part for Pinterest beginners is over. But now what? Take your page to the next level with these quick and easy tips. [Read more]