Redefining Mobile POS with Consumer Experience

Redefining Mobile POS with Consumer Experience

By Justin Hotard Small merchants have always excelled at driving exceptional customer experiences with a smile and a handshake. Today’s Point of Sale (POS) technology is evolving rapidly with built in consumer experience (Cx) tools that enable small merchants to compete with large retailers with all new ways to reach more customers and connect with […]

Infographic: The Future of Retail

Future of Retail

Infographic via www.colourfast.com.

13 Free Online Marketing Tools

13 Free Web Marketing Tools

The best things in life are free, right? Well, not always, but when it comes to online marketing, retailers don’t have to break the bank to find excellent tools that increase productivity. From research and analytics to social media and reputation management, following is a list of completely free tools that will boost any online marketing effort. [Read more]

How to Promote New Toys

How to Promote New Toys

On top of all the daily tasks that face modern retailers, the thought of marketing a new toy range can be overwhelming. You have already spent a huge amount of time researching, sourcing and acquiring the new collection, and now you need to plan and deliver a marketing campaign too. [Read more]

June ASTRA Marketplace & Academy

ASTRA

Independent Retailer recently spoke with Kathleen McHugh, president of the American Specialty Toy Retailing Association (ASTRA), the largest non-profit association providing leadership and resources to grow the specialty toy industry. [Read more]

Avoid Summer Selling Blues

Avoid Summer Selling Blues

By Mike Auger Many businesses experience a seasonal summer slowdown, including online stores. To combat this, determine what promotional or marketing plans you have in place now that can be fine-tuned, or amped up to help maintain or even increase summertime revenues. Your current ecommerce platform should have ways to address most, if not all […]

3 Social Media Tactics

Three Social Media Tactics

The breakneck pace in which social media evolves can leave you feeling left in the dust. Even after learning about pins, likes and shares, there is always something new. Let’s look at some quick social marketing tactics you can put in place today. [Read more]

Craft Industry Thriving

Craft Industry Thriving

Independent Retailer recently spoke with President & CEO, Andrej Suskavcevic, of the Craft & Hobby Association (CHA), the international, not-for-profit trade association. CHA consists of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the nearly $30 billion U.S. craft and hobby industry. Suskavcevic discussed a broad range of topics, including the state of the industry, social media, and how to help customers fulfill their needs for creative expression. [Read more]

Hashtags Explained

hashtags explained

The hashtag has evolved from a Twitter-only feature to having total social media domination. Social networks like Facebook, Pinterest and Instagram now have their own hashtag feature. So how do you know if you are using a hashtag to its fullest potential, especially if you do not know what it is? Read on to learn how to optimize hashtags for your independent retail store. [Read more]

3 Ways to Improve Store Traffic

3 Ways to Improve Store Traffic

New arrivals are flooding into your store this time of year, and you are putting last season’s merchandise on sale. So what can you do to excite and entice your customers to buy? Implement the following three tips, and enjoy the sound of your cash register ringing. [Read more]

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